SEWE TapouT Training Center Teams up With Dollamur-Swain
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LAS VEGAS, NV -- (MARKET WIRE) -- 02/01/10 -- Truesport Alliances & Entertainment, Ltd.'s (OTCBB: SEWE) TapouT Training Center has teamed up with Dollamur/Swain Sports Surfaces, a world leader in athletic sport surfaces.

" Truesport Alliances & Entertainment, Ltd.'s TapouT Training Centers provide athletes the highest quality experience and therefore offer the best quality equipment that the industry has to offer. Dollamur/Swain Sports Surfaces is one of the leading mat companies in the world and we are proud to offer their equipment in each and every TapouT Training Center across the country," said Eddie Wenrick, CEO of Truesport Alliances & Entertainment, Ltd.

Endorsed by MMA leaders such as Dan Henderson, "Big John" McCarthy and Team Fedor, Dollamur-Swain is the premier leader in American-made martial arts mats. Truesport Alliances & Entertainment, Ltd.'s TapouT Training Centers will offer the incredibly versatile and dynamic surfaces in each TapouT Training Center for all forms of mixed martial arts.

Designed for everyone at all fitness levels, Truesport Alliances & Entertainment, Ltd.'s TapouT Training Centers are predominately class based training facilities with full schedules that feature a variety of MMA themed classes. In addition to a broad spectrum of martial arts instruction, the majority of the cardio/fitness classes are non-contact.

For more information and locations for Truesport Alliances & Entertainment, Ltd.'s TapouT Training Centers, visit www.tapouttc.com .

By building an unprecedented portfolio of products and services for the MMA community, Truesport Alliances & Entertainment, Ltd. looks to dominate within the fastest growing mainstream sport in the United States.

About Truesport Alliances & Entertainment, Ltd.

Truesport Alliances & Entertainment, Ltd. is the premiere logistic marketer of branded concepts and equipment, partnering with the mixed martial arts (MMA) industry leaders. Embedded with the explosive growth MMA sport, the company's current clientele base includes the industry's top brands such as TapouT, UFC, Strikeforce and Gold's Gym. Visit the Truesport Alliances & Entertainment, Ltd. website at www.truesportltd.com .

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