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EVEROCK (Natures Peak), INC. (EVRN)
Everock, Inc. (Natures Peak) produces healthy convenient gourmet specialty foods in four lucrative segments of the food industry: Natural Foods, Condiments, Deli, and Produce, which are sold in stores such as Whole Foods.
·United Natural Foods, Inc. (United Natural) is a distributor of natural, organic, and specialty foods and non-food products in the United States. It carries more than 60000 natural, organic, and specialty foods and non-food products, consisting of national brand, regional brand, private label and master distribution products, in six product categories: grocery and general merchandise, produce, perishables and frozen foods, nutritional supplements, bulk and food service products, and personal care items.NASDAQ:UNFIRecent Price: $28.61
·Smart Balance, Inc. is a marketer of functional food products in the United States. Its signature spreads products utilize a technology that is naturally free of trans fats and enhances good-to-bad cholesterol ratios. The Company has other product offerings utilizing its heart healthier positioning and brand leverage, including peanut butter, popcorn, mayonnaise, dairy products and cooking oils. It sells Smart Balance products in grocery, mass merchandise and convenience stores. In the natural food channel, it sells similar natural and organic products under the Earth Balance trademark.NASDAQ:SMBLRecent Price:$6.11
Current Projects
Nature's Peak's Products to Hit the Shelves of Whole Foods Stores in Mid-Atlantic Region
Nature's Peak / Everock, Inc. announced that its Master Broker has confirmed that Whole Foods has approved the Nature's Peak product line for sale in its stores in the Mid-Atlantic region. Paul Wilkinson, CEO of Everock / Nature's Peak, said, "This is great news for us today here at Nature's Peak. They will begin with the Basil Pesto, Chipotle Lime and Cilantro Lime VeggieDips. Their approval is a great indicator of the high quality, value and taste of the Nature's Peak VeggieDips and VeggieSpreads." "We are all very eager to continuing building on recent successes – like our acceptance into Whole Foods Market. And we're confident we have sufficient manufacturing capacity to handle the expected increased order volume and begin delivery of product to distributors in May," concluded Wilkinson.
Nature's Peak Products Featured on Segment of Lifetime TV Network's Nationally Broadcast Show 'The Balancing Act'
Nature's Peak CEO Paul Wilkinson appeared on a January 22nd, 2010 segment of the Lifetime TV Network show 'The Balancing Act' which focused on healthy eating. On the segment, he and host Kristy Villa demonstrated how easy it is for you to replace mayonnaise with Nature's Peak as a healthier option and with tasty recipes ideas—without sacrificing any taste. The heightened public attention they've received for VeggieDip and VeggieSpread , as a result of being featured on a recent segment of the hit TV show "The Balancing Act", has generated outstanding newopportunities for the Company. The phones have been ringing off the hook with consumers, retailers and distributors interested in their products.
Company Overview
Natures Peak. (OTC.PK: EVRN)
After several months evaluation of its historic business and operations, Everock, Inc. is now implementing its strategic plan for growth into a new economy. With this new focus and new board of directors, Everock is reliably equipped to achieve increased success in new markets and industry. By diversifying into the food industry Everock, operating under its newly acquired brand Nature’s Peak, will take advantage of key market sectors that will continue to grow even during a challenging economy.
It is more than a cliché to say people have to eat, people do. During tough times people will eat at home more often than during good times. Home chefs and working families find more time and new ways to afford enhancing a meal to create variety. The Nature's Peak brand of products fills that niche nicely for the consumer.
Everock now produces healthy convenient gourmet specialty foods in 4 lucrative segments of the food industry: Natural Foods, Condiments, Deli, and Produce. The company has two product lines, VeggieDip & VeggieSpread, with six flavors each.
It took 4 years to perfect these unique recipes and products with packaging have been test marketed successfully. These new products are Kosher and satisfy the growing consumer demand for healthy, convenient, and delicious alternatives to mayonnaise, sauces, gravies, dips, and spreads.
The products are manufactured and distributed under the brand Nature's Peak and ships to distributors nationwide. They are now reaching supermarket chains, natural food stores and high end markets. Both lines maintain healthy profit margins even when sold through distribution to mass-market chains.
The market network is organized under two highly experienced Master Brokers that have facilitated distribution arrangements with most major distributors including: Tree of Life, Kehe, Renaissance Specialty Foods, Gourmet Merchants Inc, Claygar Distributing, Gold Coast, DPI West and Nature’s Best. Negotiations with UNFI another large distributor are far advanced with minor distributors to follow.
2009 is going to be a busy year, in sales and supporting their new brand at the main industry tradeshows, Natural Products Expos East & West; Fancy Food Shows East & West, plus specific tradeshows for Tree of Life, Kehe, Nature's Best Tabletop Shows, and Whole Foods seminars.
About Nature’s Peak
Nature’s Peakwas founded in order to share the tantalizing delights created in the kitchen by its leader and recipe designer, Paul Wilkinson. In his search for a fast, flavorful addition to make meals more exciting, Paul has devised unique recipes that have now become the product lines called VeggieDip and VeggieSpread.
The inside story is all about vegetables. Paul and his family live in Central Coastal California, home to Artichoke Capital of the World – Castroville. People in this region are spoiled by the abundance of this unusual and delectable vegetable! Every other type of delicious produce is also plentiful there, making daily meals varied, healthy, and colorful.
Consequent to a thorough search of the marketplace, Paul found not one other product in the stores that met his criteria as an instant, shelf-ready, mouth-watering, explosion of flavor to add to his favorite food – artichokes.
Paul has an extra-fulltime professional life as an audio architect of elite sound systems. He’s often late arriving home, and like most families, his is often super busy and pressed for time, so they all wanted something quick and easy to enliven a hurry-up dinner. The ingredients, however, had to be superior quality and the recipes had to be healthy.
Weekend cooking forays went into devising dips and sauces that would last through the week and enrich each meal. Soon, Paul realized just one variety, or even just a few, would never do. Family and friends had so many taste preferences among his ongoing home experiments. Over a year’s time, Paul finally settled on six fabulous flavors of VeggieDip and eight flavors of VeggieSpread.
PRODUCTS
Veggie Spread
VeggieSpread™ features a variety of fabulous flavors created from the highest quality ingredients that are all natural and gluten free. They add no artificial preservatives or flavors. There is no sugar, no trans-fat, no MSG, no GMOs, and they use only the finest non-hydrogenated safflower and olive oils.
·Roasted Garlic and Herbs ~ A delight for garlic lovers, and loaded with a rich blend of fresh herbs, this sauce will be an instant hit. Toss it with any kind of pasta or salad. Try on grilled chicken or vegetables raw or steamed.
·Roasted Red Pepper ~ A mild yet down-to-earth wealth of flavor. It is marvelous for perking up fish, chicken or macaroni salad, or add to a sauté of seasonal stir-fry vegetables.
·Tarragon Shallot ~ The rich aroma of tarragon and that shallot zing adds complexity and interest to both hot and cold vegetables. Simply superb with both fish and beef!
·Basil & Pesto ~ There’s nothing like the flood of flavor that the burst of basil and the power of pesto can deliver! Dip in artichokes or zucchini, and perk up pita toasts. Drizzle over pasta or sliced Roma tomatoes.
·Chipotle & Lime ~ For those who like it hot! It starts with a slow-burn of chipotle and lime, and moves to a deep smoky flavor in the finish. Pour this over your enchiladas, grilled beef, or mixed bean salad!
·Sun Dried Tomato ~ Farm fresh and sun-drenched, there’s nothing quite like the versatile tomato. A veritable foundation of cuisine, you can deliver the savory sun dried tomato richness instantly with this spread. Excellent with turkey or pastrami sandwiches. Try it on a BLT for a whole new sandwich experience!
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Veggiedip
VeggieDip™ features a variety of fabulous flavors created from the highest quality ingredients that are all natural and gluten free. They add no artificial preservatives or flavors. There is no sugar, no trans-fat, no MSG, no GMOs, and they use only the finest non-hydrogenated safflower and olive oils. The dips are naturally low-carbohydrate and contain many healthful foods and herbs. Enjoy on raw or steamed vegetable dishes!
·Roasted Garlic and Herbs ~ A delight for garlic lovers, and loaded with a rich blend of fresh herbs, this sauce will be an instant hit. Toss it with any kind of pasta or salad. Try on grilled chicken or your favorite vegetables raw or steamed.
·Roasted Red Pepper ~ A mild yet down-to-earth wealth of flavor. It is marvelous for perking up fish, chicken or macaroni salad, or add to a sauté of seasonal stir-fry vegetables.
·Cilantro & Lime~A distinctive “south-of-the-border” flavor better than salsa on many foods. Try on salads, sliced vegetables, quesadillas and enchiladas. Makes tuna fish salad marvelous!
·Basil & Pesto ~ There’s nothing like the flood of flavor that the burst of basil and the power of pesto can deliver! Dip in artichokes or zucchini, and perk up pita toasts. Drizzle over pasta or sliced Roma tomatoes.
·Chipotle & Lime ~ For those who like it hot! It starts with a slow-burn of chipotle and lime, and moves to a deep smoky flavor in the finish. Pour this over your enchiladas, grilled beef, or mixed bean salad!
·Tarragon Shallot ~ The rich aroma of tarragon and that shallot zing adds complexity and interest to both hot and cold vegetables. Simply superb with both fish and beef!
LEADERSHIP
Richard Coughlin, Dir., Treasurer Robert Oppenheimer, Dir., Secretary, IR Paul Wilkinson, President, CEO, Chairman
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