| EQ Labs, Inc. (OTC.PK: EQLB)
EQ is instant energy in any beverage, consisting of a blend of essential vitamins, Gingko Biloba and caffeine keeps you going any time, day or night. EQ is all about energy and living the All-American Lifestyle.
EQ is a great addition to your favorite beverage and mixable to your taste. Drop an EQ into water or any drink (alcoholic or non-alcoholic). Let it effervesce and you immediately have yourself an energy drink. Want a light taste? Use less EQ. Need a stronger flavor? Use more EQ. Either way, the concept is easy. Get adventurous and get creative.
The product is a thin effervescent tablet that is sold in foil packets of individual tablets or either tubes of six tablets. Essentially, one can place a tablet or tube of this product in their pocket or purse and immediately have an energy drink available in the short amount of time it takes for the tablet to dissolve. Try carrying around six cans or bottles of energy drinks and you will see why EQ Labs encourages consumers to “Think Outside the Can.”
Initially created by a leading and reputable company that produces flavorings for children’s medications throughout the globe, EQ’s formula was invented to consist of FDA-approved ingredients that are not as harsh or overbearing as some of the energy drink products on the market, and (rightfully) dubbed the “Smart Energy Drink.”
Effervescent products have been appreciated and trusted in European countries for years. During this new millennium, novel products like the EQ Smart Energy Drink tablet are consistently gaining acceptance and popularity in North and South America. They are penetrating the $8.5 billion energy drink industry at a noteworthy level.
EQ contains 80 mg of caffeine. An 8 ounce cup of regular drip coffee contains between 100-120 mg of caffeine. The taurine and glucoronolactone in EQ enhances the effects of caffeine – therefore users get a great boost without having to consume lots of caffeine. As with coffee and other caffeinated beverages, the amount of EQ a user can have daily depends on how much caffeine their body can handle and how much they feel their body needs. For adults, moderate caffeine consumption is considered to be 300 mg per day. (For teenagers, doctors recommend only 200 mg of caffeine per day and 40-100 mg per for younger children.)
With a blend of essential vitamins, taurine (an amino acid derivative that enhances the effects of caffeine), glucoronolactone and Gingko Biloba, EQ users feel the greater effects of increased energy, alertness and brain function.
EQ Smart Drink (effervescent) tablets already enjoys a presence in several thousand national retail outlets, after only 16 months of operation. During this short period of operation, the company has experienced noteworthy milestones. Additionally, distributor agreements with national convenience store chains like 7-Eleven or Rite Aid/GNC, the increasing demand for EQ is already being met. EQ Labs is presently engaged in formal dialogues with other national distributors that will result in product availability in 80%of the Top-100 convenience stores and three of the Top-five retail pharmacy chains.
Headquartered in Las Vegas, NV, a city that never sleeps, the product is already in demand in the U.S. West Coast, but equal appeal and demand exists on the U.S. East Coast, in places like Miami, Tampa and Atlanta. Additionally, college students, truck drivers, and business professionals that lust after EQ because they know EQ allows them to work and party for longer hours. When mixed with alcohol, hangovers are almost non-existent. “We’ve monitored our sales, and have noticed that our sales consistently increase when the season arrives for students to study for final exams. They know and trust it,” stated Michael Villa Jr., EQ’s Sales Director.
A correlation exists between Villa’s statement when comparing the company’s sales activity in relation to its earlier advertising and marketing expenditures. National radio commercials have been produced in English, Spanish and Portuguese by Emmy Award winning producer, Reggie LaFrance. During 2007-08 full page ads appeared in the programs of all major sports publications at the professional and collegiate levels in football, basketball, baseball and hockey. Additionally, the company’s exclusive sponsorship of major competitions Mixed Martial Arts, Sumo Wrestling, Beach Volleyball, and auto-racing has added value to the EQ brand because the product was nationally advertised in Mexico, as well as being shown on ESPN (which exposed the product to 25 million viewers). Most recently, representation contracts were secured with NFL All-Pro, Michael Pittman, and NASCAR’s Chase Montgomery, who is the youngest winner of the Daytona 500 in history. In November 2007, EQ Smart Energy Drink sponsored a driving team in the prestigious Baja 1000, and won the 1st place award and acquired hero status in Mexico.
EQ Smart Energy Drink is in the fast lane. With a management team that leaves nothing to chance, distribution partners that dominate the retail chain markets, a marketing and advertising team that converts skeptics to loyal consumers, and an increasing cadre of successful athletes and public icons to endorse the product, EQ Labs continues to realize new successes (increased sales) with each new day, as consumers increasingly “Think Outside the Can!”
Leadership
Maurice “Mo” Owens, CEO
Shaped and molded from the harsh inner-city of Southside Chicago, Mo decided to make the Las Vegas Valley home in the early 1990’s and carried with him large aspirations. During his early days in Vegas, he excelled in the field of automobile sales among those who eventually became visual icons of the industry. Mo is considered a “marketing visionary” because of his ability to see beyond the big picture. He has successfully launched and served on the executive management team of several companies, headed investment clubs and managed portfolios for clients that exceeded $30 million, in addition to personally generating several million dollars in net sales. As a former athlete, Mo has successfully parlayed relationships he established in sports and commence into viable business opportunities. Mo takes pride in admitting that he incorporates many of the values and principles he acquired through earlier professional, volunteer and community activities into his present endeavors.
Robert H. “Bob” Fain III, COO and VP of Operations
Bob holds a Master of Science degree from the University of Tennessee, with additional course work at Ohio University. He worked as an administrator in higher education at major universities for over twenty years and served on the board of directors for corporations and the governing boards of professional organizations. He subsequently formed his own company, Patco International Wholesalers, Inc., which manufactured hair care products for export to Latin America, Africa and Europe. Before assuming partnership with EQ Labs, he consulted for the University of Nevada, Las Vegas Research Foundation, overseeing the technology management program and serving on the management’s board of the institution’s joint venture start-up companies.
Marvin Cole, CFO and VP of Distribution
A resident of Las Vegas since 1983, Marvin is responsible for orchestrating all logistical operations of the company and shares a critical role involving the science, makeup and substance of the product and its packaging. His tireless attention to detail and methodical process enables the company to operate at its most efficient capacities. Additionally, Marvin has oversight for supervision of warehouse staff, maintenance of the warehouse, inventory of products and advertisement supplies, and served in the same capacity for ThemeBoyz Network, LLC.
Darryl Rouson, VP of Legal Affairs
Rouson – a decorated and accomplished gentleman from Tampa, Florida – serves as VP for Legal Affairs for EQ Labs, Inc. facilitating the legal activities of the company. A Senior Partner of Rouson & Associates, P.A. in St. Petersburg, Florida, he has also served as the President of the Fred Minnis Bar Association. In addition to his law practice, Atty. Rouson serves as the elected State Representative in the Florida House of Representatives for District 55, Pinellas, Manatee, Sarasota and Hillsborough Counties.
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