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REAL AMERICAN BRANDS, INC (RLAB)
Real American Brands, Inc. is owner of American retail and wholesale brands and related registered US trademarks, for apparel, footwear, jewelry, home decor, accessories, fragrances, and select American-made goods. RLAB's focus is on products and services whose origins, designs and character reflect USA culture and heritage.
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| Recent Price |
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| Market Capitalization |
$2.31M |
| Est Float |
65M |
| Outstanding Shares |
163M |
| Quotation |
OTC.PK |
Real American Brands, Inc.
37 Lafayette Drive
Rancho Mirage, CA 92270
Phone: 760-324-6834
Fax: 775-251-7710
http://www.realamericanbrands.com
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Real American Brands, Inc. to Acquire Interest in J. C. Decierdo Corp.
Real American Brands, Inc. has announced that it has signed a letter of intent to purchase an interest in an established home and institutional cleaning business based in the Coachella Valley, CA serving the desert communities of Palm Springs, Palm Desert, Rancho Mirage, Indian Wells, La Quinta and Indio. The purchase price will be a combination of RLAB restricted stock and cash, in exchange for which RLAB will obtain a substantial ownership and board position in the 20 year old company, J. C. Decierdo, Corp. as well as securing JCD's agreement to transition over to a line of award-winning green, non-toxic cleaning products.
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Mid-Year Letter to Shareholders From Doug Newton, CEO
The company recently obtained a Notice of Allowance from the U.S. Trademark Office for "Green Blues," the name of their proposed American-made, environmentally friendly wholesale blue jean brand. The trademark covers denim jeans, pants, jackets, coats, shirts and other apparel. "Green Blues" is the right name at the right time for a fashion-forward, American-made, universally appealing staple product that is priced-right for growth in the global marketplace both now and in the years ahead. In other "green" developments, they also secured an agreement with a leading global developer of ingredients for some of the world's best known fragrance, household and personal products.
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| Real American Brands, Inc. (OTC.PK:RLAB)
Real American Brands, Inc. is a non-reporting Delaware pubic company, whose focus is to identify and support products whose origins, designs and character reflect our country's unique culture, heritage and way of life.
Presently, the company operates exclusively in the wholesale and retail consumer goods arena, with offices in Rancho Mirage and Los Angeles, CA. RLAB also owns the Billy Martin's western lifestyle brand, including licensing and franchise rights for future Billy Martin's boutiques, and the company's Billy Martin's western shop at Trump Plaza (61st St. and 3rd Ave.) in New York City, a market where the store has operated uninterrupted for last 31 years.
Expansion plans, when and if economic conditions warrant same, may include 1) opening new boutiques in London, Paris, Tokyo, Beijing, Moscow, and at the "Streets of Buckhead" in Atlanta, GA, and to relocate in the greater Los Angeles market -- after operating in Sunset Plaza in Hollywood for 12+ years since 1994; and 2) diversifying the company to include new revenue opportunities, outside of RLAB's current consumer apparel and packaged goods field.
RLAB owns trademarks for "Born & Bred in the USA" ; Lasso ; Lariat ; Riata (the Spanish word for lasso); Cosa Nostra , the apparel line; Green Blues ; and Billy Martin's , the western lifestyle brand and boutique founded in 1978 by Billy Martin and Doug Newton, CEO of RLAB.
Corporate Name & Logo
The label / logo of the Real American Brands is patterned after a branding iron, which expresses that the company consists of brands which are uniquely American in their style / source of origin and that they "rock", to boot.

Assets Owned
1) 31 Year Old Western Lifestyle Brand: Billy Martin's (all intellectual property rights owned by RLAB) 2) "Billy Martin's" boutique located at Trump Plaza (1034 Third Ave. in New York, NY.) 3) Licensing / Franchise Rights for Billy Martin's name, including for new boutiques worldwide; 4) Apparel design facility in Los Angeles and Palm Desert, CA 5) American-made, environmentally friendly premium denim (blue jeans) concept named "Green Blues". 6) Line will carry two company-owned US Trademarks: "Green Blues" and "Born & Bred in the USA". 7) New fragrance products in development now, to be named "Lasso", "Lariat" and "Riata" (Spanish name for lasso.) 8) New non-emergency medical transport division in development now, named www.AssistedTransport.com. 9) Domain name www.WeSaluteYou.Org to possible use to serve veterans and US service people / families. 10) Domain names: www.GreenBlues.Com and www.GreenBluesUSA.Com
RLAB owns the following brands and/or memorable US Trademarks:
- Born & Bred in the USA ~ trademark owned for use on any apparel and related product(s).
- Billy Martin’s USA ~ the 29 year old western lifestyle company founded in NYC by Doug Newton
- Lasso, Lariat, and Riata (Spanish for lasso) – trademarks for cologne / fragrance product(s).
- HBO-Deadwood Boot Collection ~ under license to Billy Martin’s from HBO Properties
- One Pork Place ~ trademark owned for possible BBQ restaurant concept
- Cosa Nostra ~ trademark owned by RLAB’s Project Runway winner, Jeffrey Sebelia.
Billy Martin’s USA
Billy Martin’s is a born-and-bred American company with a 29-year old brand name and history. They specialize in the sale of unique, upscale western-inspired apparel, boots, belts, buckles, accessories, jewelry, home décor, furnishings, a few antiques and Americana.
The company stands for quality, value and the best American products and workmanship money can buy.
Their customer-base ranges from the average consumer to a “who’s who” of celebrities and VIP's from the world of entertainment, the arts, music, movies, sports, politics and theatre. Over the last two decades, shoppers have included movers and shakers alike, from Mikhail Gorbachev to Madonna, from Billy Bob Thornton to Bibi Netanyahu, from George H.W. Bush to Bono.
They have outfitted countless Oscar and Emmy nominees, Golden Globe stars, Broadway casts (Annie Get Your Gun), guest attendees and presenters at MTV, Country Music and Grammy awards programs.
They have provided wardrobe services for Eric Clapton, Bruce Springsteen and the E Street band, Metallica, Arrowsmith, Asleep at the Wheel, Sheryl Crow, Usher, Shania Twain, Dwight Yoakam, Mickey Rourke, Tracy Chapman, Johnny Cash, June Carter, Boys II Men, MC Hammer, Trisha Yearwood, Bob Dylan, Jewel, and Madonna, among others. Our NYC and LA boutiques have been shown in the background of feature length movies, on TV series or Soap Operas. Danielle Steele has referred to the company in a best selling novel.
For nearly three decades, they have established a name and reputation to be proud of. Liz Smith has called them “the best western shop in the world”. The actor-director, Billy Bob Thornton said, “This place made me realize I have good taste.”
LEADERSHIP
Douglas Newton, CEO, Dir.
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Disclosure
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